Social media campaign

Design implementation for the NGO Public Eye

This social media campaign designed in 2022 addresses the issue of adbusting by copying companies' advertisements and making a different statement through new texts - it questions corporate narratives and demands transparency from companies.

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Public Eye is an independent Swiss organization that uses journalistic research to promote fair globalization and compliance with human rights by companies based in Switzerland.

hello and welcome to yes sure what the fuck
yessure logo
selfie in mirror at the bookshop 
														  with advertisement for the bookrelease of 
														  Nicht nur Mütter waren schwanger
logo for yessure, a shiny golden medal with yessure engraved on a background of 0's and 1's
yessure.wtf, written in metallic bubbly letters